Over the past 4 years, marketing stacks like Salesforce, Oracle, and IBM have spent over $5 billion dollars buying up email service providers (ESPs).
But why are all these cutting edge online advertising and marketing platforms investing so much money in email – a technology older than the actual “internet” itself?
This week, we explain how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…
Marketing Tech Convergence As Email Landscape Evolves – MediaPost
Email Is Eating Mobile – ClickZ
The Email Marketing Landscape – Fluent
