LiveIntent Announces New Attribution Partners: Kochava, Adjust, and AppsFlyer
LiveIntent has recently partnered with three new attribution partners: Kochava, Adjust and Appsflyer, to provide mutual clients a seamless ability to incorporate conversion data in LiveIntent’s optimization during a campaign. With LiveIntent’s 51%-mobile inventory that allows for both iOS and Android targeting, advertisers can now track conversions when they’re running mobile app campaigns on the LiveIntent platform using their attribution partner of choice. This allows LiveIntent’s algorithm to optimize the campaign in real time, providing the best results possible for our mutual clients.
As part of the integrations, LiveIntent is seamlessly integrated into the platform, allowing clients to easily set up campaigns and pass back conversion data to LiveIntent during the flight.
Here’s a quick breakdown of each company:
Kochava provides a unique approach to mobile attribution analytics and optimization, and allows mobile advertisers to fully understand their use acquisition activities in context through real-time visualization of campaign data.
Their platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value reporting.
Kochava is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods. They’re integrated with over six hundred publishers, and have two billion devices under management, three billion dollars in ad spend tracked annually, and over twenty billion events tracked monthly.
Adjust is a mobile attribution and analytics company, providing application marketers with a comprehensive business intelligence platform. They work to combine attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews.
AppsFlyer is the leading attribution analytics and mobile app tracking platform, allowing app developers, brands and ad agencies to manage, measure and optimize their entire mobile user acquisition process in real-time, and across all media sources including paid, organic, viral and social.
TUNE Marketing Console (TMC) is a unified mobile marketing platform that combines paid, organic, and owned marketing measurement in one dashboard. LiveIntent is integrated with Attribution Analytics, one side of the Tune Marketing Console, on a server-to-server basis. The Attribution Analytics side of the TUNE Marketing Console allows advertisers to track installs, in-app engagement and purchases back to a marketing source, as well as the lifetime value of those users acquired. LiveIntent is a TUNE integrated ad partner that drives apps installs for our shared clients.
HasOffers by TUNE is a white label affiliate marketing platform that clients can utilize to setup, manage, and track campaigns across desktop, mobile web and mobile apps. This gives the client the ability to setup “offers” with multiple types of payouts under the same campaign (CPM, CPC, CPI, CPA, CPS, etc).
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