As you may have read recently in the press, we have acquired a brilliant company out of Copenhagen: Mojn. Mojn brings to the LiveIntent platform great technology right in the sweet spot of people-based marketing: it offers the ability to map intent data to our platform to allow brands and advertisers to reach their customers with more relevant marketing and adverting. Just as importantly, Mojn’s people are world-renowned for their acumen in our industry. We are bringing on more talent to help brands find a smarter way to market and advertise to people, not pixels.
These are exciting times for the industry. Mojn is bringing to us its signature innovation, The No Identity Graph. The Identity Graph is the concept that’s driving the leaders in people-based marketing, with companies like Oracle, Twitter, Facebook, and AOL/Verizon, to name a few, blazing the path. Identity Graphs refer to the means by which a platform recognizes a user across devices in order to serve the same person consistent marketing irrespective of device. This practice normally relies on PII, but LiveIntent’s implementation of the No Identity Graph means LiveIntent will not collect or use PII to execute marketing on behalf of their brands.
The Mojn team of engineering and data scientists will remain headquartered in Copenhagen. Mojn’s sales and business development team is based in London and will join our growing team in London.
To learn more about the acquisition and our plans, please refer to:
– AdExchanger: LiveIntent Acquires Data Onboarding Startup Mojn To Map Intent To Email Opens– Kelly Liyakasa brilliantly breaks down what the acquisition means for us, for the industry, and for our clients and brands. It articulates the acquisition in an artful way, and captures how it will be central to our business of helping brands market to Intent.
– MediaPost: LiveIntent Buys Mojn, Improves Cross-Platform Data– Ben Frederick’s piece in MediaPost’s essential Mobile Marketing Daily publication (subscribe!!!) captures the news and explains how we’re working to create solutions in the world of CRM while being vigilant about privacy.
– PR Newswire: LiveIntent Acquires Danish Start-Up Mojn, Acquisition Brings New York People Based Platform the “No Identity Graph”–Our official press release that explains the acquisition and what it means in our own words.
It’s a very exciting time for us. In the past few months, we’ve closed a growth round of funding led by FTV, integrated with major Marketing Clouds likes Salesforce, acquired innovative technology, and have been named the Second Fastest Growing Company in NYC by Crain’s, for the second year in a row. As we close out 2015, I couldn’t be more thrilled about the progress we’ve made and I’m beyond excited for what 2016 will bring.