We’re proud to have been featured in a recent Ad Age piece about one of our publisher partners, The Washington Post.
The piece focuses on The Washington Post’s strategies to maximize their email newsletters with the introduction of the new Paloma product. The Washington Post’s Paloma makes it easier for publishers to manage all aspects of newsletter production, which could include marketing and advertising within their media, an area that LiveIntent has pioneered and thrives in.
In the article, LiveIntent COO Dave Helmreich explains why marketing within email is such a valuable proposition for marketers and publishers alike:
“Email, for all of its challenges, also has created this really interesting barrier that has made advertising in email so engaging because of how newsletters work,” said Dave Helmreich, chief operating officer at LiveIntent. The actions of signing up for a newsletter, opening a newsletter, enabling images and actually reading a newsletter all show intent, a signal that marketers crave.
Asked whether LiveIntent provides a meaningful revenue stream to publishers, Mr. Helmreich said “it is valuable enough that we have virtually zero churn.”
You can read the full article on the Ad Age site.