An article on the LiveRamp/LiveIntent partnership can be found in AdExchanger here.
I am so happy to formally announce an expansion of our global partnership with LiveRamp, an Acxiom company and provider of data onboarding and connectivity services. The integration will allow marketers to bring their First Party and Third Party data onto our platform via the LiveIntent No Identity Graph and the LiveRamp Connect Integration.
The expansion, which we’re announcing at RampUp 2016, the premier industry conference for leaders in ad-tech hosted by LiveRamp, comes at a pivotal time for the data-driven marketing industry. This expansion will jointly bring more options and opportunities for marketers to reach people with consistent messaging wherever they are paying attention, irrespective of device.
LiveIntent is committed to innovating on its superpower: building on the ability to target anonymized email addresses across devices using the No Identity Graph. We believe, as I wrote recently in AdExchanger, that the future of marketing relies in combining deterministic reach with probabilistic capabilities. That was born out in our recent acquisition that resulted in our No Identity Graph, that allows us to map intent to email opens, and, it’s informing our trajectory just like it’s informing our industry. We are lucky to have forward-looking partners like LiveRamp who share a commitment to making marketing better for brands, advertisers, publishers, and most importantly, consumers.
The expansion will initially be stateside and soon expand internationally, with the UK the first expansion, helmed by Dave Hendricks and LiveIntent Ltd.