In some ways, mobile has made things difficult for marketers — and the personal nature of the smartphone hasn’t automatically made it an easier tool for marketing. There’s the issue of device fragmentation, and users hopping from device-to-device.
There is, however, one group that is winning in this smartphone revolution: email marketers.
In Mobile Marketing Magazine’s “Mobile + Email + Identity: A Winning Formula,”, Dave Hendricks, Managing Director of LiveIntent Limited, delves into why — despite the complications smartphones have created — mobile has helped LiveIntent and email marketers.
For more on the crucial role email and the LiveIntent platform plays in creating an Identity-Driven marketplace, check out the full article in Mobile Marketing here.