LiveIntent More Than Doubles Programmatic Growth
News Provided by: LiveIntent
New York, NY, July 29, 2019 — LiveIntent, the people-based marketing platform with its roots in email, today announced that the company more than doubled its programmatic revenue in 2018 at 113%.
LiveIntent is seen as a must-have channel for advertisers and marketers looking for incremental audiences outside of walled gardens like Facebook and Google. LiveIntent’s DSP partners want to enable marketers to reach the audiences they want at the scale they need to achieve the outcomes they desire. LiveIntent, with its truly incremental, logged-in inventory and audiences, provide the brands that DSPs work with a unique touchpoint for engaging with their customers and prospects in one-to-one conversations at every stage of the funnel.
LiveIntent, with a verified audience of 250 million people per month and growing, represents the third largest logged-in audience in America after Facebook and Google. LiveIntent doesn’t just work with Fortune 500 companies, although 90% of the top 10 Fortune 500 brands advertise with LiveIntent. Its programmatic offerings are also key to the success of some of the hottest sectors of digital: travel, fintech, and direct to consumer companies.
“Making inventory available programmatically in email has been a boon to our Publishers,” said LiveIntent’s SVP Global Marketing Kerel Cooper. “We’ve been able to leverage our extensive Private Marketplace (PMP) deals to ensure a higher premium for our Publisher’s exclusive, logged-in inventory. The lucrative PMPs now represent over 40% of all programmatic revenue for LiveIntent.”
“When we launched LiveIntent ten years ago, part of what we were trying to do was to simply bring all the innovations of digital advertising to the marketing channel of email,” said LiveIntent CEO and Founder Matt Keiser. “This was the era of the dawn of programmatic in digital. Back then, it was a struggle to get those who managed marketing budgets to understand programmatic, much less understand the concept of bringing those programmatic campaigns to email. Today, it’s easily one of our fastest-growing offerings.”
LiveIntent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with over 250MM verified people every month across all types of media. With the anonymized email address at the center of its industry-leading identity graph, LiveIntent provides brands with solutions that help them monetize, acquire, and retain real people, even where cookies don’t work. LiveIntent enriches a brands’ data, making it possible for them to deepen their understanding of their audiences, and more effectively market to people wherever they are present and paying attention. LiveIntent is home to over 160 people worldwide with offices in New York, Los Angeles, Detroit, Berlin, and Copenhagen.