LiveIntent is proud to be one of the platform partners of Merkle’s new ‘Publisher Addressable Marketplaces’ (PAM) Solution.
The announcement represents another milestone in the growth and importance of people-based marketing in a time when connecting with customers with relevant messaging across every device and platform is increasingly difficult.
According to Merkle, PAM, powered by Merkle’s data, analytics, universal ID and platform, facilitates the matching of publishers’ known subscriber bases with advertiser first-party customer and prospect data. This creates CRM-based audiences that can be targeted on a one-to-one basis, with more relevant ads across multiple publishers, and across mobile and desktop devices.’
Through this partnership, advertisers will be able to connect with customers whenever and wherever they open an email newsletter sent by any of +1300 of the world’s largest brands and publishers that work with LiveIntent, providing them with a brand new incremental inventory source that reaches 130MM real people in a channel where they spend an average 6.4 hours every day.
We couldn’t be happier to partner with Merkle. Many of the biggest brands in the world rely on them and their unparalleled CRM expertise to design, execute and evaluate CRM programs throughout the buying cycle, across different media channels – and now those brands can gain exposure in the attention-rich email channel. We’re extremely excited about this partnership, and look forward to continue making strides in the world of people-based marketing.