Effective email marketing is one of the largest ROI channels for brands and publishers. Now, imagine if offers or ads within your newsletters were curated for subscribers: would they want to engage with content served to them based on what they’re most likely to be interested in?
The good news: You can improve personalization, your email monetization, and only show the products, messages, and offers that your subscribers have shown a likelihood to engage with by implementing a Unified Auction. In the latest LiveIntent Product Class, Dio Pulicay, Customer Success Director, and Nate Greene, Director of Campaign Success share:
– How a Unified Auction works: how allowing house ads, direct sold ads, and third-party demand to compete for impressions in your email guarantees every impression is sold for maximum value
– Customer Spotlight on DailySale, a daily deals site that saw a 10.6% conversion rate using Unified Auction
– Next Steps on getting started
Check out the full webinar recording below!