Forrester has published a new report, titled Bridging the Cross-Device Chasm, available to Forrester clients and for purchase from their site. The piece was authored by Richard Joyce with Luca S. Paderni, Jennifer Wise, Wei-ming Egelman and Laura Glazer.
We have the great honor of working with a plethora of forward-looking marketers, chief among them Quibids. We’re lucky enough to work with a company so visionary that they have an approach to solving the cross-device quandary that every marketer faces.
Forrester was recognizing an opportunity for using deterministic data and the limitations of scale when they wrote in their report:
“…publishers may have authenticated device connections that you can access by seeing what people you have in common — matching your newsletter email list against the publisher’s subscription login information.”
As Joe Consedine, director of marketing at Quibids, an online retailer who uses the LiveIntent ad platform, told us:
“Both [deterministic and probabilistic matching] are effective for initial reach but we’ve found that deterministic has greater utility due to its additional data points to audit results with.”
Quibids, in case you’re not familiar, is a fun and exciting, fast-paced auction website. The platform lets you win all sorts of popular products at incredibly low prices. They’ve improved the Internet auction model by making it more exciting, safer, and more reliable. The people who make up Quibids have decades of experience in Internet marketing, economics, finance and computer science. So, it’s not surprising that they are among the most sophisticated when it comes to finding solutions for communicating to customers across multiple screens effectively.
In a world of proliferating devices and fragmented attention, the best marketers need to be able to identify and recognize individuals across a growing number of devices. Quibids is known in the industry for being innovative marketing thought leaders, and we’re honored that our platform helps fuel some of their pioneering methods. The power of the email address is that it’s inherently mobile. You check your email on your phone in the morning, your tablet on your way to work, and on your desktop during the day. The one constant? The email channel, irrespective of device.
Quibids was early to recognize that the email address allows marketing to serve messages and campaigns to the same individuals irrespective of browser or device. We are honored to work with such thought leaders and to be part of such a prestigious citation.