“The Trade Desk’s approach to programmatic ad buying is to power the media-buying agency of the future. As a broad solution that must meet the demands of a wide variety of clients represented by agencies, it has built a highly flexible and customizable platform that allows users to influence every targetable variable directly from the console or via its APIs.” — Richard Joyce, The Forrester Wave™: Demand-Side Platforms Q2 2015
Today, we’re excited to announce our partnership with The Trade Desk, a global demand-side platform, which allows buyers to access LiveIntent’s inventory directly on the Trade Desk platform.
This partnership is anchored in helping clients spend their advertising budgets more effectively and reach their target audiences. Major brands and agencies will now be able to leverage the Trade Desk’s robust tech stack to easily access LiveIntent inventory using the interface they’re accustomed to.
Buyers on The Trade Desk utilize a fully self-service platform to access all Real-Time Bidding (RTB) inventory for display, television, video, social, and mobile. And now, with the LiveIntent integration, those buyers will have access to email: the channel that McKinsey said is 40x more effective at customer acquisition than Facebook and Twitter combined.
The Trade Desk powers media buyers globally across major holding companies and agencies — including Dentsu Aegis Network, IPG, MDC Partners, Omnicom, Publicis Groupe, WPP and many independents. Our integration with The Trade Desk gives these agencies the ability to reach a premium, exclusive, logged in audience — not anonymous site visitors — through the unique channel of email.
As programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie this year*, our integrations are crucial to joining this part of the journey. We couldn’t be happier to add Trade Desk to the list of impressive partners we already have the privilege of working with.
For our best practices on setting up your campaign, targeting across the LiveIntent network of publishers and more, view our one sheet here.