“The Trade Desk’s approach to programmatic ad buying is to power the media-buying agency of the future. As a broad solution that must meet the demands of a wide variety of clients represented by agencies, it has built a highly flexible and customizable platform that allows users to influence every targetable variable directly from the console or via its APIs.” — Forrester’s Richard Joyce
Today, we’re excited to announce our partnership with The Trade Desk, which allows buyers to access LiveIntent’s inventory straight from the Trade Desk’s platform.
This partnership is anchored in helping clients spend their advertising budgets more effectively and reach their target audiences. Major brands and agencies will now be able to leverage the Trade Desk’s robust tech stack to easily access LiveIntent inventory using the interface they’re accustomed to. (Kerel/Emily — Is there some stat out there about how many people use trade desk every month?)
Buyers on The Trade Desk utilize a fully self-service platform to access all Real-Time Bidding (RTB) inventory for display, television, video, social, and mobile. And now, with the LiveIntent integration, those buyers will have access to email: the channel that McKinsey said is 40x more effective at customer acquisition than Facebook and Twitter combined.
The Trade Desk is used by all of the major advertising and media buying brands— including Kimberly Clark, Unilever, Booking.com, IHG, Dominos, Samsung, TDAmeritrade and many others. Our integration with The Trade Desk gives these agencies the ability to reach a premium, exclusive, logged in audience — not anonymous site visitors — through the unique channel of email. As programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie this year*, our integrations are crucial to joining this part of the journey. We couldn’t be happier to add Trade Desk to the list of impressive partners we already have the privilege of working with.
For our best practices on setting up your campaign, targeting across the LiveIntent network of publishers and more, view our one sheet here. (Link to one-sheet)