The Relevancy Group recently released their “State of Identity Management Report”, which dove into the kinds of data marketers are using to connect customer journeys across devices.
But this isn’t a new idea for them. David Daniels, CEO of The Relevancy Group, was already talking about how exciting the idea of identity data was and how email marketers were uniquely positioned for leveraging back in 2014. All that was holding them back was a need to break from the routine and take the leap into new technologies.
That’s why this week, we’re dipping into the archives to bring you this interview with David Daniels, where he talks all about customer journeys, the IOT, and how email marketers need to stop making the donuts.
Survey Finds Marketers Like Their Data Deterministic – AdExchanger
How to be the ‘Jon Snow’ of Marketers – LiveIntent
Salesforce and Oracle: The 1st Party Data Arms Race – LiveIntent
