It seems that every tech vendor, platform and data cloud is all-in when it comes to unlocking and leveraging customer identity across all channels and devices – but what about the brands they’re building these services for?
For brands, it isn’t just a question of what benefits these kind of capabilities can yield. It’s striking a balance between delivering a better experience for their customers, and doing it in a privacy-compliant and secure way.
And that’s especially true for Financial Services and Banking brands like Capital One.
That’s why this week, we’re on-site at DMEXCO talking with Jon Pipas, Digital Marketing Manager at Capital One (and possible Avenger) about what it’s like to be a data-driven FinTech and Banking brand on the cutting edge of what digital marketing has to offer while keeping privacy paramount.
LiveInterview: Liam Doyle, Salesforce Marketing Cloud – LiveIntent
When Implementing People-Based Marketing, Getting The Technology Right Isn’t the Hardest Part – AdExchanger
Innovation in the Inbox: Programmatic Advertising in Email and the Rise of Identity Marketing – AdMonsters