In this exclusive interview, Kyle Lacy, former head of global content for Salesforce Marketing Cloud, talks about how “data equals relevance,” the importance of optimization and personalization for mobile, and how often it actually rains in the marketing cloud.
Check out these links below for more from Kyle.
The State of Marketing Leadership – Salesforce Marketing Cloud
6 Trends Changing Consumer Behavior – Salesforce Marketing Cloud
3 Ways to Scale Your Content Marketing – LinkedIn
