This week, we talk to some of the best and brightest minds at RampUp 2017 about what People-Based Marketing is, what makes it such a hot topic right now, and why no one can agree on what it actually means.
Here’s a preview of what some of the folks we spoke to had to say about People-Based Marketing:
“The ability to market and reach someone, or at least be able to define someone at a one-to-one level.”
Dani Cushion – CMO, Cardlytics
“It’s all about the 360 degree profile of the user.”
Joe Lyons – VP, Strategic Partnerships, LiveRamp
“It is critical to understand who your customers are when they’re engaged with any sort of message or opportunity to have a real customer touchpoint.”
Jayne Babine – VP, Media & Advertising, Neustar
“Understanding the consumer on a 1-to-1 basis.”
Len Ostroff – VP, Global Business Development, Criteo
“We think the opportunity to communicate to people based on how they behave and actually act gives brands and consumers a real opportunity to have a positive experience.”
Anita Absey – SVP, General Manager Consumer Insight, ReturnPath
“Finding users who are in market who can be a relevant target for prospecting, it is also the ability to take the creative asset and rotate that based on that user’s place in their buying process – in their customer consumer journey.”
Maureen Little – SVP, Business & Corporate Development, Turn
“Moving beyond marketing to a segment, beyond marketing to a group of people and getting down to as close to that one-to-one level of communication you can get with your customer or potential target.”
Mark Wagman – VP, Data & Technology Solutions at MediaLink
