The idea of using data to identify customers across different channels and inform how we message those customers is not a new one. Frankly, the technology isn’t that new either.
So why is it that the conversation about “Identity” is reaching a boiling point now, as opposed to 5 years ago? What’s changed? What hasn’t?
That’s why this week, we’re talking with Richard Foster of LiveRamp about the shift in focus from reach to relevancy in the industry, how that’s being fueled by “Identity”, and why no one likes giving out their phone number.
LiveInterview: Liam Doyle, Salesforce Marketing Cloud – LiveIntent
LiveInterview: Jon Pipas, Capital One – LiveIntent
The LiveIntent Integration with LiveRamp – LiveIntent