When people think of the biggest people-based marketing platforms out there, they generally think of highly visual logged-in mediums like Social Media, Video, Email or even Search.
But what about Music?
For some people, the music they listen to defines who they are more than anything they might post on their Facebook feed. Combine that kind of psychographic data with a login-based platform that spans the Internet of Things, and you’ve something that can really make marketers sing.
That’s why this week, we’re talking with Sean Kegelman of Spotify about how the world’s preeminent music streaming service sees identity fitting into an audio-first medium and how your “Painting the Bedroom” playlist may inform how you’re marketed to in the future.
LiveInterview: Kelly Leger, Merkle – LiveIntent
LiveInterview: Richard Foster, LiveRamp – LiveIntent