When it comes down to it, “identity” is all about knowing your customers and leveraging what you know to deliver meaningful experiences at every touchpoint.
So why is it that the people that know the most about customers, CRM and email managers, are so limited in the channels, technology and budget they have access to?
This week, we talk to Tim Lundberg of Reed about how brands need to adapt a new mindset and break down the walls between CRM and Media Buyers to create better experiences for customers and better performance overall.
LiveInterview: Jon Pipas, Capital One – LiveIntent
LiveInterview: Richard Foster, LiveRamp – LiveIntent