During LiveRamp’s recent RampUp conference, our CEO Matt Keiser had the chance to sit down with the CEO of LiveRamp, Auren Hoffman.
The old friends discuss how excited they are for the partnership. Launched earlier this year, the integration will allow marketers to bring their CRM data into the LiveIntent platform and reach consumers with highly relevant messages. LiveRamp will provide highly accurate exact 1-to-1 matches of CRM data across devices that can be reached via LiveIntent. LiveIntent and LiveRamp are excited to bring this to their customers![coll_video]