This week, Acxiom’s LiveRamp and AppNexus announced the launch of the People-Based Advertising Consortium on stage at the Appnexus Summit, an alliance designed to empower publishers and brands to run people-based advertising programs outside of Google and Facebook’s walled gardens.
Or, more simply put, they’re forming the Avengers of People-Based Advertising.
Warning: This episode contains lots of superhero references, so if your first date came before you turned 30, this one might go a bit over your head.
AppNexus leads adtech consortium to enable ‘people -based marketing’ rivaling Facebook and Google’s duopoly – The Drum
AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising – PRNewswire