LiveRamp Propels Publishers to People-Based Future


This week, how LiveRamp’s recent acquisition of two people-based data companies, Arbor and Circulate, may propel publishers into a position to challenge Google and Facebook for people-based budgets.

(You see what we did there? Live-RAMP. Propel. Like they’re going off a literal ramp. But it’s not a ramp. It’s a company…. You’ll get it later.)


Acxiom’s LiveRamp Buys Two Publisher Data Firms in Race to I.D. Consumers Across Devices – AdvertisingAge

LiveRamp To Acquire Two People-Based Marketing Startups – Arbor And Circulate – For $140M Total – AdExchanger

Media Websites Battle Faltering Ad Revenue and Traffic – The New York Times