This week, how LiveRamp’s recent acquisition of two people-based data companies, Arbor and Circulate, may propel publishers into a position to challenge Google and Facebook for people-based budgets.
(You see what we did there? Live-RAMP. Propel. Like they’re going off a literal ramp. But it’s not a ramp. It’s a company…. You’ll get it later.)
Media Websites Battle Faltering Ad Revenue and Traffic – The New York Times