According to Mary Meeker’s Internet Trends Report 2015, while Americans spend 24% of their time using mobile devices, only 8% of ad dollars are spent on mobile. Compare that to media like newspapers, where Americans spend only 4% of their time and commands 18% of ad dollars, and the diagnosis is clear: Publishers and Brands are suffering from what is known as the “What About Bob Syndrome” when it comes to developing a mobile strategy.
Symptoms include: dizzy spells, nausea, cold sweats, hot sweats, fever blisters, difficulty breathing, difficulty swallowing, blurred vision, involuntary trembling, dead hands, numb lips, fingernail sensitivity, pelvic discomfort and a severe lack of proportional investment in mobile.
But tackling mobile doesn’t have to be so overwhelming and scary. This week, we’re outlining 3 baby-steps to help you overcome your fear of mobile.
Marketers Face Mobile Advertising Challenges – eMarketer
The People Behind the Screens: A Marketer’s Guide to Mobile Audiences – Harvard Business Review