According to Ad Exchanger’s Sarah Sluis, while marketers remain optimistic about Facebook’s Atlas and its ability to live up to the hype, the honest review of its abilities thus far have been a resounding “meh.”
So why is Facebook’s Atlas so disappointing? This week, we explain how ad serving limitations and data restrictions that leave marketers feeling like Ben Stiller (that is to say, not good).
Marketers Face Mobile Advertising Challenges – eMarketer
The Secret to Smartphone Marketing Is Still Email – Harvard Business Review