LiveIntent Blog
  • Solutions
    • Advertiser solutions
      Discover a new advertising channel for powering profitable growth.
    • Publisher solutions
      Maximize the revenue generated across email and web inventory
    • Identity data solutions
      Build stronger connections with addressable audiences everywhere.
  • Identity framework
  • Case studies
  • Company
    • Our story
      Learn more about us, our mission, vision, and the people behind it all.
    • Careers
      Grow and develop personally and professionally at LiveIntent.
    • Press
      Read up on how LiveIntent is innovating the digital ecosystem.
    • Events
      Check out our upcoming events and stay up-to-date with all things martech.
  • Resources
    • LiveIntent Library
      Learn how to harness the power of email with our eBooks, guides, and reports.
    • Blog
      Explore martech topics, strategies, and tactics with fun, insightful content.
    • Knowledge base
      Get answers to all your pressing product related questions.
    • Brand assets
      Everything you need to know about the LiveIntent brand all in one place.
Contact Us
LiveIntent Blog
  • Solutions
    • Advertiser solutions
      Discover a new advertising channel for powering profitable growth.
    • Publisher solutions
      Maximize the revenue generated across email and web inventory
    • Identity data solutions
      Build stronger connections with addressable audiences everywhere.
  • Identity framework
  • Case studies
  • Company
    • Our story
      Learn more about us, our mission, vision, and the people behind it all.
    • Careers
      Grow and develop personally and professionally at LiveIntent.
    • Press
      Read up on how LiveIntent is innovating the digital ecosystem.
    • Events
      Check out our upcoming events and stay up-to-date with all things martech.
  • Resources
    • LiveIntent Library
      Learn how to harness the power of email with our eBooks, guides, and reports.
    • Blog
      Explore martech topics, strategies, and tactics with fun, insightful content.
    • Knowledge base
      Get answers to all your pressing product related questions.
    • Brand assets
      Everything you need to know about the LiveIntent brand all in one place.
Log in Contact Us
  • Blog Homepage
  • Programmatic Advertising
  • Email Monetization
  • Identity Resolution
  • LiveIntent Culture
  • Real Time Banter
  • LiveIntentional
  • Subscribe

Meet a LiveIntenter: Ally Salerno, Customer Success Manager

    • LiveIntent Culture
  • November 7, 2019
Brianna Luster

“Change is good.” That’s one of Ally Salerno’s mottos and it’s a good thing because the culture at LiveIntent has a strong focus on career progression. From starting as a Client Service Specialist, moving to a Customer Success Coordinator position and recently being promoted to Customer Success Manager, Ally has been able to grow into and succeed at multiple roles.

In this edition of Meet a LiveIntenter, you get to learn more about Ally, our resident Musical Theatre enthusiast, and the reason why so many people are excited to come to work everyday!

What led you to LiveIntent?

When I was gearing up to make the big move from Long Island to the city, I found myself networking with Sean Leigh, a fellow SUNY Geneseo alum and previous LiveIntenter. He told me everything about LiveIntent and ended up referring me for the Client Services Specialist position, which was a merged ad ops role for both the advertiser and publisher sides of the business. And now I’ve been with LiveIntent for over 2 years!

Has your perception of email changed since working at LiveIntent?

Absolutely. Before coming to LiveIntent, I had no idea about the power email has. Working in this niche digital environment has taught me about the personalized, opted-in value email has. Simply put, we all engage with email daily!

What job did you have in high school and why did you do it?

I babysat in high school and I didn’t enjoy it too much then, to be honest. But I did it because it was within walking distance of my house and I didn’t have a car. Now thinking about, it taught me a valuable lesson: how to make money within the restraints of my environment and circumstances. I guess that’s similar to how we approach helping our publishers monetize their email newsletters!

What are three things most people don’t know about you?

1. I’ve been to Disney World at least 20 times in my life (I’ve lost count!) and I know the parks so well that I don’t need to use a map

2. I was a Musical Theatre minor and participated in various shows throughout my college career, two of which I carried a lead role!

3. I’ve always loved creative writing and I’d love to get reconnected with that side of myself a bit more.

You recently got involved with the company band RIFFF…. how did that come about?

After fellow LiveIntenters kept telling me I should join, I worked up the confidence to chat with Jason Oates and join the band. It’s been such a treat to sing again! My fellow bandmates have been so welcoming and collaborative – I’m so lucky to work at a place where I can also enjoy my music passion with fellow 9 to 5’ers. I can’t wait until we book our next gigs!

What’s the greatest bit of advice you’ve been given?

My dad used to always say “change is good.” This has been my motto ever since I was a little kid and it’s stuck with me throughout my LiveIntent career. Change can be hard, it can take us out of our comfort zone, and sometimes we can’t anticipate it. But it’s inevitable throughout our lives and we can always look for the good in it. 

What’s your favorite part of working at LiveIntent?

The people. I’m surrounded by hard-working, positive, motivated individuals who are consistently encouraging each other to be their best selves and create the healthiest work environment possible. I also love the perks and events our company has for us to bond with each other and participate in activities outside of work.

Interested in working at LiveIntent? Check out our open positions here!

See our open positions!

0
Tweet 0
Brianna Luster

Must-Read Content

LiveIntent named one of the hottest adtech companies of 2022
    • LiveIntent Culture

LiveIntent named one of the hottest adtech companies of 2022

  • Adam Berkowitz
  • December 21, 2022
    • LiveIntent Culture

LiveIntent taps retail media product leader to support continued success & innovation

  • Adam Berkowitz
  • November 3, 2022
    • LiveIntent Culture

LiveIntenters showcase their interests and passions

  • Mary Mun
  • June 30, 2022
Learn more about LiveIntent Culture.
View Post
  • LiveIntent Culture

LiveIntent named one of the Best Places to Work in 2022

  • Mary Mun
  • May 24, 2022
View Post
  • LiveIntent Culture

We moved our office to One World Trade Center!

  • Morgan Kenny
  • April 26, 2022
View Post
  • LiveIntent Culture

BlackIntent and Women with Intent communities celebrate important holidays

  • Mary Mun
  • March 24, 2022
View Post
  • LiveIntent Culture

How LiveIntenters spend time with loved ones

  • Jake Frimet
  • February 11, 2022
View Post
  • LiveIntent Culture

5 tips from LiveIntenters for staying motivated in the new year

  • Mary Mun
  • January 25, 2022
View Post
  • LiveIntent Culture

Creating a vibrant performance process

  • Jake Frimet
  • January 14, 2022
View Post
  • LiveIntent Culture

Scenes from a LiveIntent talent show

  • Jake Frimet
  • January 4, 2022
View Post
  • LiveIntent Culture

Reframing work, life, and employee turnover with LiveIntent’s Abby Hamilton

  • Victoria de Leon
  • December 23, 2021
LiveIntent Blog
Think outside the inbox and discover all the innovative ways email can help you grow your business.
© LiveIntent 2022
  • Solutions
    • Advertiser solutions
    • People-Based audiences
    • Publisher solutions
    • Identity data solutions
    • Identity framework
  • Company
    • Our Story
    • Careers
    • Employee Resource Groups
    • Press
    • Events
    • Contact us
  • Resources
    • Case studies
    • Blog
    • Knowledge base
    • Brand assets
  • Legal
    • Powered by
    • Content policy
    • Website privacy policy
    • Services privacy policy
    • Do not sell my info
    • Ad choices
© LiveIntent 2022
Popular topics
  • People-Based Marketing
  • Meet-a-LiveIntenter
  • Email Revenue
  • Identity Graph
  • Subscriber Acquisition
  • First-Party Data
  • Direct-to-Consumer
  • Cookie Apocalypse