LiveIntent’s Content Recommendation Widget is a brand new ad unit for your email newsletters, creating an entirely incremental revenue opportunity that leverages people-based targeting and optimization to ensure you’re delivering relevant experiences to each and every subscriber, regardless of device they open on.
Reducing the Complexity of Native Advertising
The Content Recommendation Widget can be simply activated by placing a ‘LiveTag’ (our ad tag) within your email newsletter template. Once the tag has been placed in the email newsletter template demand will automatically begin to flow, filling 100% of the inventory.
Preserving the User Experience
Only content recommendations from tier one advertisers will appear in the Content Recommendation Unit. If you want to go a step further, LiveIntent is happy to customize a block list on behalf of the publisher. The Content Recommendation Unit is clearly marked as ‘sponsored content’, and adheres to DAA guidelines for the AdChoices program.
LiveIntent supports native creatives that scale and adapt to different newsletter formats on different screens. The Native: Recommendation Widget’s responsive design optimizes the unit from a 4×1 (desktop) to a 1×4 (mobile) depending on the environment and screen.
Client Case Study
DailySale, an e-commerce deals site, was seeking innovative opportunities to increase monetization from its email newsletter audience. They implemented the Content Recommendation Widget, and saw a 26% increase in revenue from their email program.
“We’re always looking for ways to improve our email monetization. We were able to easily add LiveIntent’s Content Recommendation Widget to our existing templates, without removing anything, and we did not see a decline in our email metrics or sales,” said Jay Hofstatter, President of DailySale. “The incremental revenue we have seen since implementation has been fantastic.”
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