I am so happy to formally announce an integration with LiveRamp, an Acxiom company and provider of data onboarding services. The integration will allow marketers to bring their CRM data into our platform and reach consumers with highly relevant messages. LiveRamp will provide highly accurate exact 1-to-1 matches of CRM data across devices that can be reached via LiveIntent.
The partnership, which we’re announcing at RampUp 2015, the premier industry conference for data-driven marketers hosted by LiveRamp, comes at a pivotal time for the data-driven marketing industry as platforms like ours develop new technologies to leverage deterministic data over probabilistic data for highly accurate reach.
We are at the dawn of an era of people-based marketing. The key to the future of marketing is being nimble and operating within ecosystems that complement the core technologies of your platforms. Our ability to market to a person, not a pixel, makes us the perfect fit as a destination for data delivered via LiveRamp.
This partnership with LiveRamp expands the reach of advertisers trying to find their customers. We provide access to unique inventory, new media and an untapped audience. The partnership makes both data-driven technology stars more effective.
