LiveIntent has been spending the last two days attending RampUp 2017 in San Francisco, listening to some of the top minds in the industry discuss new trends and technology, what it means for now and the future.
Here’s some of what we’ve heard:
Joe Stanhope, Forrester, on Identity
“Identity drives coordinated customer experiences, deeper customer insights and helps us govern data.”
“Everything we do as marketers is powered by identity.”
On How CMO’s View AdTech
“80 percent of time is spent on plumbing trying to figure out how to make the ad tech work. The real challenge is finding the right talent.”
“From a MarTech perspective, what are the right partners that we don’t have so I can accelerate my go to market.”
On What Programmatic Means for Ad Buying
“The meetings are now becoming one. A direct buy or a programmatic buy are now being decided and bought by the same team. A cohesive story on the overall partner solution is critical to success. “
On AI
“There is a natural apprehension to engage with AI especially in advertising because there are hurdles around getting marketers to understand and trust ‘the black box’ without knowing exactly what it does”
