People-based Marketing promises a better way to market directly to people as opposed to devices with personalized, one-to-one messaging. But did you know that by observing and analyzing your customers’ behaviors, People-based Marketing allows you to better understand your audiences and set up more efficient campaigns?
In this webinar, Ronak Sheth, Director Client Success at BounceX and Nick Dujnic, Senior Director Marketing at LiveIntent thoroughly discuss People-based Marketing and emphasize why it’s important to understand your prospects as individuals across devices instead of a stream of useless data.
You will learn:
1.) How to find your prospects’ stages of intent amidst the pages on your website
2.) Strategies you can use to identify visitors on a one-to-one level
3.) Detailed plans to help you nail cross-device contextual promotions
Click here to listen.