Email is one of the most effective and important aspects of brands’ communication with their customers, and just like with websites, design has a huge impact on whether or not that communication is successful or if it even gets read. According to BlueHornet, 80% of people will simply delete emails that are not optimized for mobile.
But where do you start when designing an email for mobile? Are there ever any situations in which Comic Sans is NOT an appropriate font to use? Why does your HTML always break in Outlook? These are just a few of the factors that dictate how an email looks and feels to the people opening that email. Different brands with different goals have to have different design approaches to their email program.
In this episode of the Everything Email Podcast, we talk to Justine Jordan, VP of Marketing at Litmus, about email design best practices, including ways of testing email templates, how to design for mobile, and why email looks different in Gmail vs. Outlook.