Private marketplaces are gaining popularity — and for good reason.
Publishers have always had the ability to sell their inventory through their own process (like a direct IO) and have their respective Ad Ops team manage the campaign. But now, similar to what you see on the web, LiveIntent is excited to offer private marketplaces, a more automated approach for having your advertisers buy your inventory.
If you’re wondering what the benefits of running a private marketplace are (like the ability to capitalize on programmatic growth, achieve higher CPMs, and maintain pricing and floor control), and how LiveIntent can help you get started, check out the webinar recording below.
Note: Have any feedback or questions on upcoming features? Please send an email to productmarketing @liveintent.com — we’d love to hear from you!