Real Time Banter: Email Acquisition Best Practices

Real Time Banter: Email Acquisition Best Practices


We are thrilled to have launched our Real Time Banter webinar series which we will be holding weekly. In this first episode, hear from LiveIntent’s SVP Global Marketing, Kerel Cooper, and VP marketing, Nick Dujnic, on email acquisition best practices.

Together, they dive into:

  • The impact of COVID-19 for Publishers
  • Tips on how to grow your subscriber base
  • The intrinsic value of the email address

Regarding some questions we received on the performance of Family & Parenting and Travel newsletters during this time, the chart referenced in this episode highlighted the categories that were seeing the biggest increases in opens. Family & Parenting and Travel are not featured because they were among the top decliners in opens during this time period.

Don’t miss this week’s session on the Challenges of Marketing during COVID-19. To learn more, visit the registration page.