The New York Times recently announced they will phase out all 3rd-party advertising data. In our eleventh episode of Real Time Banter, Jay Glogovsky, Sr. Director of Revenue Analytics and Operations at The New York Times, joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss The New York Times’ path to a first-party future.
Watch to hear insights on:
- The New York Times’ strategy to phase out all 3rd-party advertising data
- The convergence of Ad Ops and Marketing
- How to prepare for the future + key takeaways for publishers
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