Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.
This week, we’re looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves
Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself – Harvard Business Review
The CRM Retargeting Handbook – LiveIntent