Email is the number one method of commercial communication across all age groups, which is why email advertisement is so crucial. When deciding where to place an ad, email should be at the top of the list. Over 188 billion emails are sent per day, from 2.9 billion accounts. Ninety five percent of consumers will sign up for commercial newsletters containing email ads in order to receive special offers and deals. These statistics alone paint a vivid picture of what advertising in email and email monetization can do for your brand. Advertising in email allows brands to have one-on-one conversations with their customers, whether in their browser, in an email client, or on their smartphones. The beauty of LiveIntent is that our email ad platform is exclusively made up of subscribers, who have already opted-in to a publisher’s email list, which results in a really simple way to achieve email monetization.
Display email ads are clicked at a rate of 5x to 15x more often than similar IAB standard banners on the web. This can be attributed to the fact that email subscribers are engaged and trust the publisher’s content, in turn spending more time in each email (and viewing your email advertisement.) Moreover, display in email resides within the safe confines of the email inbox; a personal environment that subscribers feel comfortable inside of. People don’t click on web ads at nearly the same rate as they do on an email advertisement, and they’re more likely to convert after they click too!
LiveIntent offers far more than just high click-through rates. Our email ad platform, LFX, brings real-time targeting and optimization for location, device, age, gender (and more!) to email advertisement. With us, email ads don’t need to be a bulk buy since our ads are only served on open. Integrating with large scale DSPs allows advertisers to buy onto the LiveIntent exchange just as they’re used to in display. With just one Insertion Order, advertisers can purchase the highest quality advertising in email across thousands of premium newsletters. LiveIntent also offers third party data targeting, as well as the ability to bring first-party data online to your email advertisement. Advertisers can also ensure that their ads do not appear near content that conflicts with their brand’s message by using white and black/blocklists: no negative brand impact.
Email advertising on send is inefficient because there’s no way to know if the email was actually opened, with images on! What if a consumer opens an email the day after a 24-hour sale and they view yesterday’s offer? Optimizing on-open means that content is dynamically loaded within 120 milliseconds of when the email is opened. This allows advertising content to be completely fresh, up to date and relevant – and the result is practical, simple, email monetization.
