Six Posts Marketers Should Read Before 2017

We’ve officially started the countdown to 2017.  Cue the fireworks!  Bring on the bubbly!  Turn up that Auld Lang Syne!

 

While this is the time we all use to look back at the events of the year (and how much weight we’ve gained over the holidays), we thought it only fitting to reflect and review some of the content we’ve sent you this year as you think about your marketing strategy for the year ahead.  

 

Psst…People-based marketing will be BIG in 2017.  So, here are six blog posts you should remember as you dive into a marketing world of identity and people-based everything!

 

  1. IAB Europe Delves into Data in New Programmatic White paper
  2. Facebook Buries Atlas’ Ad Server
  3. LiveRamp Propels Publishers to People-Based Future
  4. LiveInterview: Tim Lundberg, Reed
  5. LiveInterview: Liam Doyle, Salesforce Marketing Cloud – LiveIntent
  6. Honest Answers for People-Based Marketing – LiveIntent’s Interview with DMA – LiveIntent