Tales from the Digital Crypt

This week, it’s Halloween – so we’re bringing back 3 classic, terrifying tales from the digital crypt that are based on some of the scariest trends in digital marketing: Ad Fraud, Viewability and Zombie Cookies.

 

It’s kind of like Treehouse of Horror in The Simpsons…. only, for copyright reasons, NOTHING AT ALL like the Treehouse of Horror in The Simpsons.

 

The state of global ad fraud and viewability in 5 charts – Digiday

 

Zombie cookies: How Verizon Wireless’s ‘supercookies’ make it even harder to avoid being tracked online – The Washington Post 

 

5 Halloween Costumes for the Savvy Digital Marketer of 2016 – LiveIntent