“Customer Lifecycle” is a phrase that’s ubiquitous in marketing. The Customer Lifecycle describes the steps a customer goes through from Consideration to Purchase to Loyalty. But when you think specifically about email marketing, have you ever heard about the term, “Subscriber Lifecycle?”
In this episode, Chad White, author of the book, “Email Marketing Rules” and Research Director at Litmus, details the 6 stages of the Subscriber Lifecycle, the differences between social and email virality and what it takes to make your email go viral.
