According to a recent study by Quartz, 56% of executives rely on email newsletters for industry news. In that same study, ‘Company products and innovations’ was fell was behind only behind ‘Industry Analysis’ on a list of branded content topics of greatest interest to executives. Simply put, the decision-makers at most companies are interested in B2B content that connects.
An important aspect of any B2B digital marketer’s playbook is a solid B2B email campaign strategy. An important aspect of these campaigns is the idea that that the person who chooses to buy a product isn’t always the end user of the product, which can be a challenging dynamic for marketers.
“In B2C, purchases are more impulsive, because the buyer is the user. B2B conversations are more extended, and need to be more shareable and have more detail”, according to Suneet Bhatt, our CMO, in ‘Influence In the Inbox: B2B Special Report’ from Chief Marketer, which breaks down the nuances and tactics that you need to know when creating and maintaining an effective B2B email marketing strategy.
The report includes more insights from Suneet and other industry experts on their experiences with B2B email marketing, as well as data from LiveIntent’s platform on the best times to run B2B-specific email campaigns. To find out more, download the report below.