Way up above, somewhere in the cloud, two giants – one called “Google” and the other “Facebook” – were locked in battle over which would be the King of All People-Based Platforms. Meanwhile below, mortal marketers shook their heads and wondered, “What art the biggeth deal about ‘People-based Platforms’, anyway? Is not all marketing people–based?”
“Not exactly,” said a bearded jester with hipster glasses and graphic t-shirt from within the marketers’ inboxes. “Come let me tell you a story…”
And they all gathered round and clicked “Play” and listened as he told them the epic, fantastical story of how People-Based Marketing came to be in this week’s very special LiveIntentional…
Google Adds Cross-Device Metrics To DoubleClick, Partially Answers Facebook’s ‘People’ Power – AdExchanger
Behind the Buzz: People-Based Marketing Defined – Atlas by Facebook
