Here at LiveIntent, we’re always looking for new, interesting insights on how to get the most out of email marketing.
That’s why we love The Modern Marketer’s Field Guide from our partners at Emma. It includes everything marketers need to start crafting emails that will truly stand out in today’s overstuffed inboxes. Emma collaborated with their customers to learn more about their most effective campaigns and filled the guide with useful stats, tips and tricks that will help improve your email marketing.
Topics covered in The Modern Marketer’s Field Guide include:
1. Automation: Reach contacts with the right message at just the right time.
2. Mobile Design: Make your emails easier to scan and engage with on a mobile device.
3. Calls to Action: Grab audience attention and inspire clicks.
4. Subject Lines: Use compelling text to make emails irresistible to open.
5. List Growth: Add to and maintain an email list.
6. Dynamic Content: Personalize emails for each individual recipient.