Erik Requidan, VP of Sales and Programmatic Strategy at Intermarkets, talks with Kerel and Keisha about the state of programmatic, trends and what publishers are thinking about today. Buyers want choice and the most successful publishers today are enabling those choices, bringing data that’s important to them.
Email is the perfect opportunity for programmatic and people-based marketing. Erik argues that while deterministic data is important, probabilistic should not be forgotten.
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Want more programmatic content? Read 3 Ways Programmatic Advertising Is Becoming Truly People-Based and 3 Ways Programmatic Advertising Influences Holiday Shoppers.