Ariana Grande and Pete Davidson aren’t the only couple making headlines this year. The news is abuzz – at least in the marketing world– with talk of another star-crossed pair: email newsletters and programmatic advertising.
That’s right. Despite their different backgrounds, email and programmatic have proven that they belong together in a beautiful, mutually beneficial relationship. And even though the haters may have their doubts, it’s clear that the two bring out the best in each other.
To commemorate this coupling, we “dug up” the Tinder profiles for email and programmatic. (Don’t judge – everyone needs a little love!)
Ready to see if they’re truly compatible? Take a look for yourself.
Location: Your inbox
Looking for: A relationship without drama, or a lot of work. Also, timing – I’m always at the right place at the right time, so I need someone to be able to keep up with that. I’ve been around long enough to know that I don’t have to put up with anyone’s lagging anymore…I may sound demanding (CAN-SPAM does that to you), but I’m loyal and many truly love me.
My best quality: I’m really good with people. I mean really good – 3.75 billion people to be exact, and they count on me 5.4 hours per day. I just want an easygoing partner who can help me optimize and meet me halfway in a relationship.
Yes, I know some of you out there are still all about traditional display ads. But c’mon, that’s so old school. Not to toot my own horn or anything, but I’m a way better option. Find out why here.
Sooo … if you’re looking for a good time and a reliable partner, hit me up.
Age: Millennial. That’s all I’ll say.
Location: Wherever you need me to be.
Looking for: Someone who’s not fake, trustworthy, reliable, really social, and good with people. Most importantly, someone who offers a strong return on investment.
My best quality: Efficiency and reliability. Just tell me where you need me to be, and I’m there. Oh, I’ve also been told I’m low maintenance.
I’d like to set the record straight on some things too. I know there are rumors out there about me, so let’s get this out of the way now. First off, I’m an open book. You can access everything you need to know about me without anyone getting in the way. Second, no I’m not just about real-time advertising. That’s only just a part of what I have to offer. Get to know me and you can find out more. And finally, no, I’m not just about making good first impressions. Contrary to what many might think, I run much deeper than that, and I’m down for more personalized experiences that fit exactly what you want.
Hey, there’s a reason marketers threw $36.85 billion my way in 2017. So, swipe right?
Email and Programmatic: It’s a match!
Well, isn’t that sweet. They really seem to balance each other out – email is stable, has a great foundation and brings the people skills, while programmatic brings the technology and ease. Together, they can build truly enjoyable experiences on a massive scale which delivers 10x higher performance on display ads.
But, wait. The love story doesn’t end there. In fact, there’s another person to add to the mix. The final ingredient: The marketer.
Yes, marketers are looking to love a strategy that’s authentic, widespread, personalized, and brand-safe. They want to be able to reach customers where they’re already active and provide engaging experiences without the headache of manually picking and targeting marketing offers.
So, now email and programmatic have sealed their fate, it seems the ball is actually in the marketer’s court.
The question is: Which way will you swipe?