The FTC’s Native Advertising guidelines are here, and according to a new report from Mediaradar, if the Federal Trade Commission decided to audit publishers’ native ads today, around 70% of websites wouldn’t be compliant.
That’s why this week, we’re telling you how to make sure your Native Ads aren’t Naughty by Nature. You down with the FTC? Yeah, you know me.
Native Advertising: A Guide for Businesses – The Federal Trade Commission
F.T.C. Guidelines on Native Ads Aim to Prevent Deception – The New York Times
Publishers Are Largely Not Following the FTC’s Native Ad Guidelines – AdWeek
