After a long rumored courtship, Verizon finally pulled the trigger, acquiring Yahoo! for the sum of $4.8 billion dollars, raising questions about whether this move would put the massive telecom company in a position to turn Google and Facebook’s digital media duopoly into a triopoly (which, we’ve just recently learned, is not just a more boring version of Monopoly).
But how exactly does this change the game? And who gets to be the Top Hat?
This week, we take a look and the moves Verizon still needs to make to change the board and take on Google and Facebook – without having to use it¹s “Get Out of Jail Free” card.
Marketers Root for Verizon as It Chases Facebook-Google Duopoly LiveRamp
Winners and Losers of the Verizon-Yahoo Deal Digiday
Does The Yahoo Acquisition Give Verizon The Cross-Device Clout It Craves? AdExchanger
