Do you want to reach your audience more effectively to drive more engagement and revenue with your email program? You can, using three letters: CRM. While Customer Relationship Marketing (CRM) has been around for years, the emergence of new technology has vastly increased the amount of data available and the ways you can leverage it. Watch the above webinar with our partners BlueHornet and CNET and learn how you can use this data to delight customers with relevant, personalized email messaging to increase engagement and revenue.
You’ll also learn:
– What CRM data can tell you about your subscribers
– How to use this data right now to improve everything from acquisition to segmentation
– How the world’s largest tech site uses their CRM data to improve email engagement, reengagement and revenue.
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