Google recently announced its new CRM Retargeting feature, Custom Match, which will allow marketers to securely upload email lists and use them to target those customers across its various logged-in properties, like Gmail, YouTube and Google Search.
That’s why this week, we explain what this means for email marketers and how it brings them one-step closer to being Santa Claus… minus the diabetes inducing diet and hipster beard.
Google advertisers can now use email addresses to target ads – Fortune
Will Fast-Follower Google Dominate People-Based Advertising? – AdExchanger
