Since March23rd, we’ve been working with Bauer Media, a leading media owner consisting of 80 influential media brands and with a combined reach of over 22 million adults to augment their marketing strategy and bring cutting-edge technologies to their email newsletter and alert properties.
We will implement our real-time email ad optimization platform and people-based marketing solution across Bauer Media’s leading digital brands, chief among them Empire, Closer, Kiss, Today’s Golfer & FHM.
In meeting with Bauer Media, they informed us that programmatic is an increasingly important part of their digital plans. Our partnership will extend Bauer Media’s programmatic capabilities to email and will enable Bauer for the first time to fully monetize its email display inventory as well as offering their advertisers the same campaign targeting and optimization capabilities that they are used to in web display.
We are thrilled to add such a prestigious publisher to our rapidly growing UK roster and look forward to being a part of Bauer’s exciting digital plans. Bauer consistently leads the way when it comes to digital innovation and we are looking forward to helping leverage their most engaged consumers with their advertisers. It is just one of the many successes we have had since opening our UK office November last year.