What’s a CDP?

What’s a CDP?

In a world of seemingly ever-emerging acronyms and buzzwords, it can be tough for one to stand out. But one such acronym that seems poised to survive and join the pantheon of standard industry terms is “CDP”, or “Customer Data Platform.”

This week, we discuss why CDPs are so hot right now! But what exactly are they and why does it seem like every company wants to be one?

Total
3
Shares