What’s a PMP?


This week, we’re explaining big PMP’n and why it’s worth premium cheese. Publishers be big PMP’n, programmatic direct with a Deal ID.

To Private Marketplace or Not To Private Marketplace – That Is the Question… – The IAB

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising – AdWeek

WTF is Programmatic Direct? – Digiday