What’s a PMP?

What’s a PMP?

This week, we’re explaining big PMP’n and why it’s worth premium cheese. Publishers be big PMP’n, programmatic direct with a Deal ID.

 

To Private Marketplace or Not To Private Marketplace – That Is the Question… – The IAB

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising – AdWeek

WTF is Programmatic Direct? – Digiday

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